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Activision Blizzard and Google have entered a multilayer deal on streaming esports events exclusively on Youtube, which include Overwatch League, Call of Duty League, Hearthstone Esports.
The deal will bring a massive boost in viewership to YouTube Gaming. Activision Blizzard will no longer stream their e-sports events on the popular streaming platform Twitch, which is a loss to Amazon Twitch.
Twitch’s two-year deal for Overwatch League exclusive streaming was worth at least $90 million, so Google must have outbid them.
YouTube Gaming has been struggling even shutting down its dedicated app and portal in May, but in recent months YouTube Gaming has been doing exceptionally well after they started signing deals with popular streamers such as Valkyrae and Muselk.
Esports lives on @YouTubeGaming.— Ryan Wyatt (@Fwiz) January 24, 2020
Welcome to the family, Overwatch League, Call of Duty League, and Hearthstone Esports.
Let’s get this thing going with the inaugural season of the Call of Duty league kicking off today! https://t.co/9PAUaaQSz0https://t.co/p9kSbD9aAi pic.twitter.com/rBVpf0Re3H
“With more than 200 million gamers a day watching more than 50 billion hours of gaming content per year, YouTube provides gamers and their passionate fans with the most popular video gaming platform in the world,” said Ryan Wyatt, YouTube’s head of gaming.
“Both the Overwatch League and Call of Duty League are the quintessential examples of world class esports content. As a former Call of Duty esports commentator myself, I couldn’t be more excited for Activision Blizzard to choose YouTube as its exclusive home for the digital live streaming of both leagues. This partnership further demonstrates our dedication to having a world class live streaming product for gaming.”
Pete Vlastelica, CEO of Activision Blizzard Esports, stated that the YouTube pact will combine “our passionate communities of fans and players with YouTube’s powerful content platform and exciting history of supporting next-generation entertainment.”
Additionally, the gaming company landed a multiyear agreement with Google where Google Cloud will serve as the preferred provider for Activision Blizzard’s game hosting infrastructure.
With YouTube Gaming and Facebook Gaming growing their gaming streaming platform, Twitch is set for a more serious upcoming competition in 2020.